Weimer: We've come a long way to our current understanding of PLM, from product data management to the entirety of the engineering tools we use to support our product development, to the idea of the model-based company. What we call PLM today is really an integrated and model-based approach to design, manufacturing and services. Not only do we describe our products in models, we also have models of our industrial process and the support and service processes. The challenge is to represent the trade-offs across all these disciplines. For example, whenever we make a product change, we need to be able to see how it affects the industrial process and what impact it has on support and service and on my customers - doing this analysis based on models and simulations.
Question: How does Corona affect the PLM strategy and ongoing initiatives?
Weimer: Of course, the Corona crisis affects aviation particularly strongly. This is a dramatic situation for the industry, which is why the industry is focusing on the essentials. But the crisis is also an opportunity for PLM and digital transformation, as I have said elsewhere, because the decline in activity in certain areas reduces the cost of transformation, creating opportunities, and gives us access to resources that may not have been available to us before.
Question: Can the Airbus PLM strategy be described in a few sentences?
Weimer: We have an enormous diversity of around 3,000 tools around the PLM, which means we have extreme complexity and extreme integration problems, which results in processes that are not yet particularly consistent. Where we had a best-of-breed approach for every capability in the past, today we think this complexity reduces innovative strength and is not cost-optimal. Therefore, our current vision is to move more towards integrated platforms, which is why we have entered into several partnerships. For example, we partner with Palantir to bring data analytics and the product digital twin together in the Airbus platform Skywise, making it available to our customers as a product. We have also entered into a strategic partnership with Dassault Systèmes. Our vision is to establish 3DEXPERIENCE as the collaboration platform for digital design, manufacturing and services to move towards more integrated, model-based and data-driven processes. Then there are capabilities for various disciplines orchestrated through 3DEXPERIENCE. This can include proprietary or 3rd party capabilities, e.g. for configuration management, which are not efficiently supported by today’s commercial solutions.
Question: What does the strategic partnership with Dassault Systèmes mean for the other PLM systems in use at Airbus?
Weimer: PLM is a lifelong journey, and over the years there have always been opportunities to work with different partners. For example, Windchill was selected as the PDM platform for the entire Airbus Group at the beginning of 2000 and continues to play an important role. Similarly, we selected Aras more as a niche solution on the PLM periphery to better control creativity in our business. Finally, we develop many process automation tools and solutions internally, e.g. for structural testing, aerodynamics simulation, etc.
Question: How many different PLM architectures are there at Airbus? One for each aircraft program?
Weimer: That would be too much simplified. Every time we launch a new product program, we have the opportunity to invest in innovation and digital process improvements. We started in the 1980s with the A320 program with integrated product data management, then in the 1990s with the A330 / A340 program, we first introduced the 3D digital mock-up in addition to PDM. Then came the A380 in early 2000, where we worked with the 3D model as the master and integrated processes for configuration management. This was followed by A400M, A350, and other developments that went deeper into the journey to model-based and digitally integrated processes. PLM architectures evolve significantly from one program to another to drive our digital transformation, but there are always elements that are reused to leverage our past investment, and to reduce risk for the next program.